A new infrastructure

VIBE
RISE

A movement for human aliveness.

Picture a kid.
Five years old.

Dancing in the living room. Yelling. Making weird noises. Crying one minute, laughing the next. Saying exactly what they think.

Fully expressed. Completely safe.

Both dials at maximum. That's the state.

Expression
Safety

Both dials dim.

School: Sit there for 6 hours and wear a uniform. Expression dims.

High school: judged on standardised testing and compliance. Safety dims.

The kid who danced in the living room is now sitting behind a desk, fear of judgement suppressing their expression.

And everyone calls this "growing up."

Expression
Safety
The Pattern

We've started to see midlife crises as normal.

Just part of life. The thing that happens to you in your forties. Burnout. A breakdown. A quiet Tuesday at your desk: "Is this it?"

Sports car. Divorce. Career change. The clichés are so familiar we stopped questioning them.

Nobody asks why this is happening to an entire generation.

I hit mine at 23
Before
VC firm. Sydney. 5 years.
→
After
200+ events. Bali. 3 years.

$30K on 52 courses. None of them worked. What worked: one scary thing a week.

4 weeks → Bali. 3 months → quit. 6 months → funding my own life.

The bottleneck was never information. It was what my body believed was safe.

The actual problem

We are vessels of experience.
We're not having enough
that make us feel alive.

01
We don't feel safe enough to have them.
02
We don't even know what they are.

We call them Wahoos. The things that scare you and make you feel alive at the same time. Most adults can't name a single one.

The Equation

Safety
× Expression
= Vibe Rise

Stack enough experiences you love together and you have a life you love.

Safety → Expression →
Calm safe, but flat
Vibe Rise expressing, safe
Numb shutdown, not alive
Anxious performing, unsafe
Vibe Rise expressed + alive
Ventral Vagal safe + social
Sympathetic fight / flight
Dorsal Vagal shutdown / numb

Polyvagal theory maps three states. We're training the fourth.

The Map

Your state determines your path.

The state you live in today decides which futures are open to you. Train the state, and the paths change.

Life paths diagram showing past and future paths branching from today's nervous system state Vibe Rise Peace Anxious Shutdown

School trained you to live in the bottom two states.
This trains the top two.

The Architecture

Four layers
+ a funnel that feeds them.

00
Events (Funnel)
Free brand stunts + paid workshops
01
The App
Nike Run Club for personal growth
02
Creator Platform
GoHighLevel for experience creators
03
Hardware
The yoga mat industry for wellness
04
Certification
9D Breathwork, but for all guided experiences

Nobody has all four. 9D has 3+4. GHL has 2. NRC has 1. We're integrating all of them.

00
The Funnel
North Star
Branson's blackboard +
Mateschitz's free samples

Events

Brand Stunts
Free. Monuments. Disco hikes. Europe tour. Awareness.
Workshops
Paid. Breathwork. Dance journeys. Deep transformation.
01
The App
North Star
Nike Run Club

Gamifies personal development.

Duolingo gamifies language. Strava gamifies cycling. Nobody gamifies personal development.

Free. Always.

BUILT · READY FOR SUPER-CONSUMER RELAUNCH
Vibe Rise App
01 Depth · The App

A gym for the nervous system.

Vibe Rise expressed + alive
Ventral Vagal safe + social
Sympathetic fight / flight
Dorsal Vagal shutdown / numb

Polyvagal theory maps three states. We're training the fourth.

02
Brand Blow-Up Portal
North Star
GoHighLevel (early)

Experience Creator
Brand Blow-Up Portal.

Experience creators don't need a better tool. They need their first one.

CRM, event management, growth analytics, AI co-founder. $97/mo.

BUILT · FUNCTIONAL · NEEDS FIRST USERS
Create Portal
02 Depth · Brand Blow-Up Portal

A business accelerator meets CRM.

🪪
Identity
Positioning to blow up. Archetype, remarkable angle, tribe statement, rule you break.
🎪
Experiences
Tracking and managing events and customers. CRM, pipeline, checklists, repeat rate.
💰
Business
Tracking financials, upsells, downsells, attraction offers, content planning, growth analytics.

Kajabi for course sellers. GoHighLevel for marketers.
This is for the category nobody named.

$97/mo
03
Hardware
North Star
The Yoga Mat Industry

Headsets.

Search "silent disco headphones" → party equipment. Flashing LEDs. Weddings. Nobody is talking to the breathwork facilitator.

Headsets make people feel safer. Safer = deeper. Deeper = more powerful. The headset IS the thesis, in physical form.

Sales + rentals. Bali fleet is #1 ranked.

Silent Disco Headset
03 Depth · Hardware

Safety × Expression — in physical form.

Put them on and the room disappears. Self-consciousness disappears. The facilitator's voice feels like it's speaking only to you.

A private container inside a shared experience.

Nobody is talking to the breathwork facilitator. We are.

04
Revenue Engine
North Star
9D Breathwork
$0 → $5–9M/yr in 4 years

Vibe Rise Architecture.

9D Breathwork in 4 years:

  • · Founded 2021 · $0 → $5–9M/year
  • · 1,300 certified facilitators in 80+ countries
  • · $5K certification · $200/mo ongoing · mandatory headsets
  • · One modality. No app. No funnel.

A digital franchise that prints money. We're building the same model with four modalities, the app, and the supply chain.

$3–5K + $97/MO + MANDATORY HEADSETS
04 Depth · Certification

One method. Any modality.

Built on memory reconsolidation. The only neurological mechanism proven to make immediate subconscious shifts that empower people to heal and access the Vibe Rise state more freely.

Breathwork, movement, sound, somatic work. The method works across all of them. We teach facilitators to be their own creatives, not press play on someone else's journey.

Certified creators get the method, the app, the portal, and the headsets. A complete sales engine from day one. No building from scratch.

$3–5K cert · $97/mo · mandatory headsets
The Flywheel

Each layer feeds the next.

00
Events
Free events build audience. QR codes drive app downloads.
↓
01
The App
App users become creators. Creators need the portal.
↓
02
Portal
Creators run events with headsets. Headset demand grows.
↓
03
Headsets
Creators who scale need the method. Certification demand grows.
↓
04
Certification
Certified creators run more events. The cycle repeats.

Every layer creates demand for the next.

The Content Plan

Everything is built.
Nobody knows about it.

Each layer needs its own content strategy to launch. One engine produces all of them.

Four layers. Four content plays.

01 Acquisition · The App
Me
⚡
Events + Remarkable Stunts
Flash mobs at iconic locations. Shirt rips. 100 people dancing in silence. Filmed. Every attendee scans QR. Every QR downloads the app.
📣
Word of Mouth
Fantasy League participants become distribution. Their competition creates content. Their stories create drama. Their friends ask "what's this?"
Team
🎯
Meta Ads (6 angles)
Pain Mirror, 4 States, Calm vs Alive, Game Hook, Origin Story. Launched AFTER founding users prove the signal.
💬
Reddit r/findapath
343 posts analysed. Burnt-out professionals ask "is this it?" daily. We comment with value, not promos. Their exact words back to them.

Zero competitors running "nervous system training" ads on Meta.
The category is ours to name.

02 Acquisition · Creator Portal
🤝
Warm Outreach
Experience creators already in Bali and beyond. Breathwork facilitators, retreat leaders, workshop hosts. They see the events, the app, the league. They ask: "Can I use this for my business?"
✉
Cold Outreach
Connecting with Teacher Training Programs. People who train people to become facilitators. Yoga teacher trainings, breathwork certifications, coaching schools. They need tools for their graduates.
🎬
Content
"Drive to Survive" for personal growth. The Fantasy League competition creates drama. The drama creates content. Creators watch the content and think: "I want that for my community."
📈
Vibe Rise Graduates
App users who discover they want to create experiences, not just consume them. The app's journey naturally reveals this. Their flow turns out to be experience creation.

The consumer app feeds creators naturally.
The outreach accelerates it.

03 Acquisition · Headsets
🎤
Creator Portal Users
Every creator who grows through the portal eventually runs events with headsets. The portal creates the demand. Headset supply is built in. Each creator who certifies = recurring headset customer.
🚀
Meta Ads (Content as Creative)
Every event filmed, every Wahoo documented, every highlight reel from the Fantasy League becomes ad creative. Organic content feeds paid. Paid drives headset revenue. Revenue funds more content.
✉
Cold Email to Yoga Studios
Targeted outreach to yoga studios, breathwork facilitators, and retreat centres in AU, UK, NL, DE, CA. They already run group experiences. They just don't have headsets yet.
04 Acquisition · Certification
00
Events
They attended a flash mob. They felt the headsets. They saw 100 people lose themselves in it.
↓
01
The App
They downloaded it. They tracked their nervous system. They did Wahoos. They felt the shift in their own body.
↓
02
Portal
They started creating. They used the CRM. They ran their first event. They saw it work on others.
↓
03
Headsets
They bought headsets. They ran deeper events. They saw the difference it makes.
↓
04
Certification
Now they want the method. Not because we sold it. Because they lived every layer and want to deliver it at the highest level.

Zero cold outreach. Zero paid ads.
The ecosystem is the sales funnel.

The infrastructure for
human aliveness.
01 / 27